THE JOURNEY
2012–2015
Finding My Direction
My early career included work with Gulf News, LMI Leadership, and Innovative Media, across branding, digital marketing, graphic design, business communication, and management. These experiences gave me a broader understanding of how organizations communicate, build their brands, and connect with their audiences.
Developing Panda Voiceover
2015
In 2015, I began working on Panda Voiceover, starting with market research, idea validation, and identifying a gap in the availability of professional voice talent. The work evolved into designing and developing the platform, supporting marketing and operations, and introducing voiceover training to help grow the talent pool. I’ve continued refining the product as the market and its needs have evolved.
As AI reshapes the voiceover industry, Panda Voiceover is entering a new chapter. We’re rethinking the platform, its capabilities, and how it serves both clients and voice talent. The upcoming visual identity reflects that evolution—not just a new look, but a new direction.
2017
Bringing Structure to a Growing Business
I worked with Al-Kabbani for Decoration, a company with around 500 employees across three branches in Saudi Arabia. Beyond digital marketing and branding, much of my work involved organizing a diverse product portfolio, from curtains and textiles to shutters and smart home solutions. This meant connecting product information, inventory, and sales insights to make better decisions about what to promote and how to communicate it.
Winning the Best Startup Award
2020
In 2020, Panda Voiceover was recognized as Best Startup at STEP Conference Dubai, standing out among 400 competitors. The achievement led to a $1 million investment opportunity, but the funding plans were disrupted by COVID-19. It was a defining moment that showed both how far we’d come and how unpredictable building a business can be.
Amazon Alexa (Arabic version)
2021 – 2023
In 2021 and 2023, I worked on voice production projects for Amazon Alexa, coordinating talent selection, recording sessions, and responsible for the quality control of the project. The project described by the Amazon team as the first synthetic Gulf Arabic voice in the market, which achieved an average internal evaluation score of 6.27/7.
Working so closely with speech synthesis technology gave me a new perspective on the potential of AI and automation. It also sparked the curiosity about data that eventually led me toward studying data analytics.
Master’s in Data Analytics
2026
After years of working across communication, marketing, business strategy, and product design, I felt there was another perspective I wanted to develop. I could research user needs, design experiences, and interpret dashboards, but I wanted to understand the mathematics, statistics, and data behind the numbers. Pursuing a master’s in data analytics has been a way to strengthen that analytical foundation and bring more evidence-based thinking into my creative and strategic work.
I’m now applying that perspective to reimagining Panda Voiceover for the AI era, rethinking its underlying architecture and exploring how machine learning and prompt-assisted workflows can become part of the product experience.
