12 years of experience.
Four minutes to explore.

A scroll-driven journey through my work, thinking, and design decisions.

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Before – The Original Design

PROJECT 01 / CLIENT

Panda Voiceover

FOCUS

Homepage Hero Redesign

METHODS

Usability Testing / Client Interviews / UX Research

THE CHALLENGE

The experience was built around pricing, not how people search.

The original homepage relied on a word-count calculator. Usability testing revealed that clients struggled with its inputs and expected a simpler way to describe their needs.

6 out of 10 clients wanted a simpler way to search.

In interviews, six out of ten clients preferred a prompt-based experience. Combined with usability testing, this insight shaped a more natural way to discover human voice talent.

Before – The Original Application

PROJECT 02 / CLIENT

Panda Voiceover

FOCUS

Talent Onboarding & ML Screening

METHODS

Machine Learning / Workflow Redesign / UX Research

THE CHALLENGE

Applicants had to complete everything before knowing if they qualified.

The original onboarding process required applicants to complete personal details, pricing, voice samples, and payment information before their suitability was assessed. Most applicants didn’t pass the initial screening, creating unnecessary effort for talent and repetitive review work for the team.

Why complete an entire application before knowing if you qualify?

I redesigned talent onboarding around machine-learning-assisted screening. Instead of completing a lengthy application upfront, talent submit one voice sample for an initial quality assessment. Those who pass can continue onboarding, while those who don’t can request a human review.

Before – The Original Data Structure

PROJECT 03 / CLIENT

Panda Voiceover

FOCUS

Database Architecture Redesign

METHODS

Data Modeling / Relational Database Design / System Architecture

THE CHALLENGE

The database stored information, but lacked a clear structure to support growth.

The existing architecture mixed applicant details, voice characteristics, pricing, availability, and payment information within oversized records. This made the data harder to organize, maintain, and extend as the platform’s needs evolved.

From overloaded records to a structure built for growth.

I redesigned the data architecture into a relational model that separates talent profiles, voice samples, languages, pricing, and orders into connected entities. This creates a clearer foundation for managing information, maintaining relationships, and supporting future platform features.

Before – The Dashboard Experience

PROJECT 04 / CLIENT

Panda Voiceover

FOCUS

Management Dashboard Redesign

METHODS

UX/UI Design / Data Visualization / Information Architecture

THE CHALLENGE

We had the numbers. But what story were they telling?

The dashboard brought together metrics from across the business, but it was difficult to see what mattered most, how different areas were performing, or where attention was needed. As the platform evolved, the challenge became more than improving the interface. It was about giving the information a meaningful order and making the dashboard useful for the decisions behind the business.

Every metric has a purpose. Every position tells a story.

I spoke with different departments to understand which metrics mattered to their work, then worked with stakeholders to prioritize what management needed to see first. This shaped the dashboard’s story from top to bottom, connecting the information hierarchy with the redesigned data structure and evolving platform workflows.

A Note on the Live Experience

If you visit Panda Voiceover and still see the previous experience, you’re not missing anything. The updates showcased here are part of an ongoing product redesign, with some improvements being finalized before release. The live platform may look different until those changes are rolled out.

Beyond the Case Studies

Beyond the Projects

My work spans design, digital media, marketing, business operations, and product strategy. Explore the experience, collaborations, and cross-disciplinary thinking behind the projects featured here and throughout my career.

Learning & Sharing

Learner is my top CliftonStrengths theme. I enjoy sharing knowledge as much as gaining it. If you’re interested in getting into data analysis, I break down complex topics into simple, approachable, one-minute videos.

Creative Archive

I’m glad my journey took me through marketing, digital media, UX/UI, and product design before moving into data. Each discipline shaped how I think, approach problems, and make decisions. Here’s a look at the creative work along the way.